hat’s the power of SEO-optimized content.
And in this video, you’re going to learn this exact thing live and practically. Because of weak or useless content, neither your blog posts, product pages, nor service pages will rank.
Google rankings depend around 70% on content. If your content isn’t good, there will be no rankings, no traffic, and no revenue.
But imagine if just a few tweaks could make your old pages rank at the top, and competitors couldn’t even outrank them afterward. That’s exactly what you want, right? Then you’re watching the right video.
In simple words, SEO writing means planning, creating, and optimizing content so you can rank on search engines like Google.
But SEO writing alone isn’t enough. You also need to combine it with content writing principles because you have to satisfy both users and Google.
Quick difference between SEO writing and content writing:
- SEO writing improves website rankings.
- Content writing focuses on creating engaging and informative content.
- SEO writing uses relevant keywords and phrases so search engines can understand the content.
- Content writing focuses more on the user experience and storytelling.
- SEO content brings organic traffic.
- Content writing keeps visitors engaged on your website.
Basically, SEO writing uses NLP terms that make it easier for search engines to understand your content, while content writing uses storytelling to keep users reading.
Now, how can you actually do SEO writing?
The first step is generating a list of content topics. You should write content people are already searching for. Your audience must exist.
To find topics or keywords:
- Log into Ahrefs
- Go to Keyword Explorer
- Enter your niche keyword
- Apply some filters
- You’ll get a list of easy-to-rank keywords
Then pick one keyword and search it on Google.
Make sure the Ahrefs Chrome extension is installed because it shows additional SEO data.
Now check the top-ranking pages. If you find weak, irrelevant, or poorly optimized pages ranking for that keyword, then that keyword is a perfect opportunity for content creation.
If you want elite-level keyword research and untapped keywords competitors haven’t discovered yet, the speaker mentions that he teaches this inside his SEO course.
The next step is matching search intent.
If your content doesn’t match search intent, your game is over.
The user should get exactly the information they searched for when they land on your page.
The speaker shares a recent example where a client’s two-year-old website ranked on the first page within two weeks after publishing semantically optimized content targeting an easy keyword.
To create an outline:
- Search your keyword on Google
- Open the top-ranking pages
- Observe which subtopics they cover
- Make a list of those subtopics
That becomes your outline.
Next comes writing comprehensive content.
Long-form content usually performs best on Google.
But long-form does not mean adding fluff. Only include useful information, even if it reaches thousands of words naturally.
Earlier SEO practices required repeating the main keyword many times, but that’s no longer necessary.
Now you mainly need to focus on two things:
- Placing the main keyword in important locations like:
- URL
- Title tag
- First 100 words
- H1 tag
- H2 tags
- Using LSI or semantically related keywords.
LSI keywords are closely related terms connected to your topic. Without them, your page is like a beautiful BMW without an engine because Google won’t fully understand what your page is about.
Tools like Frase, Surfer SEO, and Rankability can generate these related terms.
The workflow shown:
- Start a free trial
- Open the Content Optimizer
- Add your keyword
- Run the report
- Download the list of semantic keywords
The speaker also explains that you can use ChatGPT to generate semantically optimized, plagiarism-free content.
The process:
- Generate an outline using ChatGPT
- Upload your semantic keyword list
- Add prompts
- Generate content section by section
If you’re writing manually, make sure you actually understand the topic.
If you don’t know the topic:
- Search the keyword on Google
- Read top-ranking pages
- Understand what people are discussing
But don’t simply rephrase existing content.
Your content should impress readers so much that next time they face a similar problem, they search for your brand name directly instead of searching generic keywords on Google.
That’s how branded traffic grows, and according to the speaker, once branded traffic starts coming, you win the Google game.
The next important thing is titles.
Instead of boring titles, create highly engaging titles that attract clicks even if your page ranks lower.
A good title should include:
- The main keyword
- A specific number
- Intriguing words
- Emotional triggers
The speaker says his agency scientifically updates titles first whenever a new client joins, and that alone often delivers major ranking improvements.
You can use tools like Headline Analyzer to improve your titles.
You can also use ChatGPT or Claude to generate optimized titles quickly.
Then create a compelling meta description.
The meta description should:
- Include the main keyword
- Stay within roughly 160 characters
- Convince users to click your result
AI tools can generate strong meta descriptions very quickly.
Finally:
- Add internal links to related pages on your website
- Add 1–2 external links to authoritative sources
- Include multimedia like images, videos, and graphics
Because pages that are only walls of text become boring.
Visuals improve user engagement and increase the chances that visitors stay longer on your page.
